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Farmers Group, Inc. has named Jeff Dailey as president and COO, effective January 1, 2011.

The company also announced that Dailey will become Farmers CEO when current Farmers CEO F. Robert Woudstra retires at the end of 2011.

Dailey, Farmers’ current President of Personal Lines, will succeed Woudstra as President on January 1, 2011 and, over the 2011, Dailey will continue to work closely and report to Woudstra leading up to Woudstra’s planned retirement at the end of 2011.

“Taking on the President and COO role now will provide Jeff Dailey with invaluable experience before he succeeds Bob Woudstra as Farmers CEO upon Bob’s retirement,” said Martin Senn, CEO of Zurich Financial Services Group and Paul N. Hopkins, Chairman of the Board of Farmers Group, Inc., and Regional Chairman of the Americas for Zurich Financial Services Group.

Woudstra joined Farmers in 2000 with the acquisition of Foremost Insurance Company, where he began his career in 1973. Woudstra was named President of Farmers Insurance in 2007 and CEO in 2009.

Dailey joined Farmers Insurance in 2007 with its acquisition of Bristol West Holdings, where he served as Bristol West CEO. He began his career as a claims adjuster with Mutual Service Insurance. Early in his career, Dailey worked at Progressive Insurance Company. After leaving Progressive, Dailey formed Reliant Insurance Company, an auto insurance start-up owned by Reliant Group Holdings, which was later sold to Bristol West in 2001.

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