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RSA, a UK-based insurance firm, has launched RSA echoice, a new online only car insurance product.

RSA echoice is self-administered and the customers will not have to contact call centers to add cover options. They have control and can log into their accounts. As the policy is only available online costs are reduced, enabling premiums to be kept low, the company said.

Keith Maxwell, head of car insurance at RSA, said: “RSA echoice is all about empowering the customer to take complete control of their insurance. Our customers want to be able to pick and mix their covers, rather than buying an off-the-shelf package as traditionally provided by insurers. RSA echoice not only enables them to do this but also helps ensure that customers will only ever pay for the cover they want and need.”

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